Department of Management Studies
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    Dr. Maraj Rahman Sofi

    Assistant Professor
    mairajsofi@gmail.com
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Faculty Member
S.No.PublicationWebLink
1 Social Proof and Online shopping: The Effect of eWoM on Purchase Intention of Digital Products-- -- RESEARCHER: A Multidisciplinary Journal ( 12-05-2022 ) 
2 CRM practice in Indian banks-- -- International Research Journal of Commerce, Business, and Social Science ( 12-05-2022 ) 
3 Assessment of Total Quality Management (TQM) in J&K Tourism.-- -- Review of Research Journal ( 12-05-2022 ) 
4 CUSTOMER RELATIONSHIP MANAGEMENT AND CUSTOMER LOYALTY IN SERVICE SECTOR.-- -- CLEAR International Journal of Research in Commerce & Management ( 12-05-2022 ) 
5 Social Media Marketing - A Review-- -- ASBM Journal of Management ( 12-05-2022 ) 
6 Measuring the Sustainability of Tourism Development in Kashmir-- -- European Academic Research ( 12-05-2022 ) 
7 Customer relationship management as tool to enhance competitive effectiveness: Model revisited--National -- FIIB Business Review ( 12-05-2022 ) 
8 Service Quality Variables and Tourist Satisfaction at Destination Level – A Study of J&K Tourism--National -- International Journal of Applied Research and Studies ( 10-01-2014 ) 
9 The effect of customer relationship management (CRM) dimensions on hotel customer’s satisfaction in Kashmir --Inter-National -- International Journal of Tourism Cities ( 10-06-2020 ) 
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