Reimagined in September 2021, Islamic University of Science & Technology’s PR & Media Centre (PRMC) is an essential and critical component of IUST's organisational setup. Being a PR practitioner, I strongly believe that public perception of an organisation is determined 90 percent by what it does and its behaviour and 10 percent by what it says. We at IUST strive to achieve quality standards in diverse areas of education, research and outreach and as a communications enthusiast, I am glad that through PRMC we successfully share it with our publics by regularly connecting with them.
I have been working towards redefining the notion of Educational Public Relations in J&K in order to establish and maintain channels of mutual understanding and connection between the university and its external stakeholders, viz., aspirants, government and its agencies, policy makers, potential teacher pool and general public, funding and accreditation bodies, media organisations and the community.
The centre is helping our institution generate more goodwill, cooperation and understanding in the public domain through timely and professional information about University’s quality work using sustained and innovative communication strategies developed specifically for the sector of higher education.
I and my highly professional team are committed towards developing long-term relationships through communication with all our stakeholders within and outside of the varsity. IUST’s PR team is focussed on building and maintaining these relationships based on understanding, respect and trust and we contribute towards the good-work that IUST is doing for the community, region and nation at large. PR is also focussed on strengthening internal relations in a university among teachers, students, and administrative and other staff.
We actively engage with our stakeholders, particularly with the community through different platforms particularly the news media and official social media platforms on Facebook, Twitter, LinkedIn and Youtube and you can connect with us on social media space. I have been handling Social Media of the varsity since August 2020 and we have been able to brilliantly leverage the power of social media for our institution. The reach and user engagement has been setting new records.
We wish to continue our work towards University’s mission of achieving excellence in academic and research in the sector of higher education and becoming a socially responsible institution through PR strategy.

Cheers,
Monisa Qadiri, PhD mediaadvisor@iust.ac.in